Sports marketing Research Paper Example | Topics and Well Written Essays - 500 words

Sports marketing - Research Paper ExampleThey may also sponsor individual players or in some cases, teams. (Huguelet, 2010). Planning of the whole parade of sports marketing commences with the objectives of the corporation and its mission statement. (Kriemadis and Terzoudis, 2007, p. 32). The process of marketing sports fundamentally involves use of 4 Ps, namely, product, pricing, promotion and place (Summers and Morgan, 2005, p. 6). Indeed, these are the 4 most critical factors that find come out the success of a sports event. The level of support for a football golf club is a key variable for matchday revenue and also determines most other club revenue streams (Kase, 2007, p. 278).Sports and business have many traits in common. For example, sport and business share values such as the magnitude of team run away, line of attack and essay also toward a goal (Hameed, n.d.). The professionals involved in sports marketing also work to address the concerns of an individual country by promoting its team. They may also work for organizers of some professional tournament. Either way, they promote the individual team or event. Sports marketing professionals cardinally make use of advertisements to achieve their objects. Radio, internet, newspapers and television are commonly chosen as the means to announce games coming in near future. Many times, the sports marketing professionals make use of unusual strategies to gather large number of visitors to make up ones mind the match. They do so by offering to give away their products to the public via lottery or such other schemes. Also, many sports marketing professionals carry out market research to investigate the popularity of individual athletes among public. They require this information so that they may be able to launch a successful advertisement by making that athlete, part of the advertisement of their product. Entities like Fantasy Frontline remain on the forefronts of sports news reporting, and hence, play a n